An introduction to AFX
Design

Website Strategy

Goals & Objectives

Before we put any pen to paper, we define the goals and the objectives of the project with our clients. We like to do this by meeting with them in person, and thoroughly discussing their wants and needs for their new website. We also build the foundation for the close relationship that we develop over the course of the project and beyond.

Website Strategy Document

Once the goals and objectives are in place, we'll create a strategy document, which describes how we will approach the creation of the website. The document details the components of each page, as well as outlines the project as a whole. Once complete, we ask our clients' thoughts on our decisions and ideas, to ensure that they continue to play an important role in the creation of their website.

Prototyping

We believe in good structure as well as good design. After we've completed the strategy document and you're happy with it, we will create the structure that the site will take. We do this using industry-standard technology to create a 'wireframe.' This ensures that we are not distracted by anything design-related, and can optimise the structure on the site to suit your requirements.

Web Design & Development

Web Design

We produce websites that reflect a business's brand. We design websites entirely from concept alone, as well as re-brand outdated websites. We create 100% original content, and never make use of templates to make our job easier.

Web Development

If you're technically-minded, we're confident that you'll be impressed by how we do what we do. If not, then our expertise will surely reassure you that your website is in good hands.

Hosting & Support

Once your website has been built, we provide first-class hosting and support for it. You'll have unlimited access to our CMS for editing your content, and unlimited 9-5 support. We provide comprehensive training, and will never leave you alone at any point to work it out on your own.

Graphic Design

Logo

Your brand is important, and we recognise that. We can create a completely new logo for your business that ties in with your new website, or re-design an existing logo to bring it up-to-date. We will also optimise your logo for use on official business documents and other forms of media, and provide you with different versions of it.

Business Cards & Letterheads

We can design you updated business cards, as well as letterheads for your official business correspondance, all of which will tie in to your new website. We'll provide you with a strong and consistent branding that will give your customers confidence in your business.

Brochures & Leaflets

However you promote your business, we can create both beautiful and practical designs that incorporate your branding, and will show your business off to the world. We can work with either branding that we have created for your buiness, or your existing branding, to maximise its impact.

Website Success

Search Engine Optimisation

These days, it's not enough to just have a beautiful website. Potential customers are using search engines to find businesses like yours, and if your website isn't optimised for this, they probably won't find you. You can also bet your bottom dollar that your competitor's website are optimised, and will be getting the majority of visits if you don't employ the services of an SEO practitioner.

Monthly Report

In terms of SEO, the amount of data on offer can quickly become overwhelming, and you'll be left to decipher it yourself. We take much of the hassle out of this by offering a monthly report as a part of our SEO sevice, which shows you all that you need to know, without going overboard. You'll also receive our own interpretation of the data, along with our recommended changes to your website.

Website Maintenance

AFX Design allows you to easily control and update the content on your website by providing you with our own powerful content management system (CMS). This in-house system has been built around the needs of our clients. As clients request new features, the CMS is updated across the board – ensuring a technology that will always be up-to-date.