You can use Hootsuite to manage the popular social tools such as Facebook, Twitter, and Google+, but also others such as LinkedIn, Foursquare, MySpace, mixi, as well as any WordPress.com blog you may have.
It allows you to add your accounts to a dashboard as streams, where you can manage them all easily from one place. You can have every account showing on one page, or create tabs to split them up for easier management.
As well as being able to read information from your accounts, you can also use Hootsuite to post. This is a powerful feature, allowing you to write a post/tweet and then schedule it to be made live at a given time. You can maximise the number of people that see your updates by scheduling your posts. For Twitter, the best time to tweet is between 1pm and 3pm. Avoid tweeting after 8pm every day, and after 3pm on a Friday.
Perhaps the best feature of Hootsuite is the ability to add searches as streams. For Twitter especially, learning to use the Advanced Search feature is crucial to making the most of the platform. Twitter allows you to include various Search Operators in the searches, which you can read about on their support article on Advanced Search. Adding searches as a stream will allow you to view the search results in real-time as new results appear. It also ensures that your searches are saved and can be viewed whenever you log in to Hootsuite. With search being the best feature of Twitter, Hootsuite is an invaluable way of making the task of searching for leads as easy as possible.