10 easy steps to tweeting

10 easy steps to tweeting

In order to grow our businesses online we need to embrace new technologies...

In order to grow our businesses online we need to embrace new technologies and see what opportunities there are.

This article is the first of our monthly series helping your business engage with different buzz technologies without taking up too much time. We hope that these articles may be a catalyst for a long term involvement in many online activities.

In this month’s article we will be focusing on Twitter.

Before you get started you will need to setup your profile or dig out your user name and password. If you are unsure how to do this you can follow Twitter’s helpful support guide: https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter

Step 1 – Install Hootsuite

Twitter provides you all the tools you need to tweet and it works well. However, there are software packages which have been created so that you can better manage your profile and interact with people. Hootsuite allows you to do everything Twitter does and more including: viewing regularly updated custom searches, tracking how many people have clicked on your links, and even enabling you to schedule your tweet so that you can get the most visibility.

Find out more about Hootsuite here: http://www.afxdesign.com/web-design-blog/search-engine-optimisation/why-we-use-hootsuite/

Step 2 – Follow three companies/people with similar interests

Unless you are a company like Coca-Cola, people are not going to follow you if you do not show an interest in the wider community. We would recommend that you chose a niche area and only follow people whom contribute to it.

Step 3 – Stalk people

Twitter seems very simple and as a result it is very tempting to jump right in and start telling everyone about how great your business is. However, Twitter is a lot more powerful than a lot of people think.

In order to find out how you can utilise Twitter you need to stalk your competitors whom use it well. Read their tweets and identify what their objectives are and the audience they are targeting. How many of their tweets are interactions compared to shouts?

Step 4 – Use Pulse.me

Pulse.me is a news aggregator site which allows you to very easily keep an eye on the latest trends in your industry. Using a service such as Pulse is invaluable for the next step.

Step 5 – Find the latest industry buzz and tweet about it

On the internet there is nothing better than being an expert in your field. However, in order to be an expert you must keep up to date with the latest trends and express your own thoughts on them. There is always plenty to discuss when there is something new and exciting. Take advantage of Twitter to invoke discussions and debates around these changes. Not only will it help establish you as an authority but you may even find yourself helping your future clients.

Step 6 – Ask a current customer to review your service

Twitter is brilliant for customer reviews because it is straight to the point, public, and not made up. Why not tweet to one of your customers and ask them to provide you some feedback?

Step 7 – Respond to a person whom has a question regarding your industry

Use Twitter’s advanced search or Hootsuite to find people whom you can help. Search for questions people might be asking about something in your industry. For example:

Step 8 – Write a new blog/article and tweet

Writing blogs and articles regularly is a standard way of keeping your site up-to-date and providing valuable resources to your clients. After you have written a new article you should make reference to it in a tweet. Rather than simply saying “check out our article on …” why not ask people’s thoughts on a particular aspect of the article?

Step 9 – Follow-up

Twitter is all about engaging with people. If someone has responded to one of your tweets make sure you reply back. If they have re-tweeted your tweet be sure to thank them.

Step 10 – Klout

Only a few people like maths but secretly everyone loves statistics because it tells them how brilliant they are. You can get an idea of how you are performing in your social media activities through the service Klout.

You can sign up to Klout here: http://klout.com/home

Please recommend us if you found this article helpful:
Anthony Luxton
Anthony Luxton

28th February, 2013


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