In order to grow our businesses online we need to embrace new technologies and see what opportunities there are.
This article is the first of our monthly series helping your business engage with different buzz technologies without taking up too much time. We hope that these articles may be a catalyst for a long term involvement in many online activities.
In this month’s article we will be focusing on Twitter.
Before you get started you will need to setup your profile or dig out your user name and password. If you are unsure how to do this you can follow Twitter’s helpful support guide: https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter
Twitter provides you all the tools you need to tweet and it works well. However, there are software packages which have been created so that you can better manage your profile and interact with people. Hootsuite allows you to do everything Twitter does and more including: viewing regularly updated custom searches, tracking how many people have clicked on your links, and even enabling you to schedule your tweet so that you can get the most visibility.
Find out more about Hootsuite here: http://www.afxdesign.com/web-design-blog/search-engine-optimisation/why-we-use-hootsuite/
Unless you are a company like Coca-Cola, people are not going to follow you if you do not show an interest in the wider community. We would recommend that you chose a niche area and only follow people whom contribute to it.
Twitter seems very simple and as a result it is very tempting to jump right in and start telling everyone about how great your business is. However, Twitter is a lot more powerful than a lot of people think.
In order to find out how you can utilise Twitter you need to stalk your competitors whom use it well. Read their tweets and identify what their objectives are and the audience they are targeting. How many of their tweets are interactions compared to shouts?
Pulse.me is a news aggregator site which allows you to very easily keep an eye on the latest trends in your industry. Using a service such as Pulse is invaluable for the next step.
On the internet there is nothing better than being an expert in your field. However, in order to be an expert you must keep up to date with the latest trends and express your own thoughts on them. There is always plenty to discuss when there is something new and exciting. Take advantage of Twitter to invoke discussions and debates around these changes. Not only will it help establish you as an authority but you may even find yourself helping your future clients.
Twitter is brilliant for customer reviews because it is straight to the point, public, and not made up. Why not tweet to one of your customers and ask them to provide you some feedback?
Use Twitter’s advanced search or Hootsuite to find people whom you can help. Search for questions people might be asking about something in your industry. For example:
Writing blogs and articles regularly is a standard way of keeping your site up-to-date and providing valuable resources to your clients. After you have written a new article you should make reference to it in a tweet. Rather than simply saying “check out our article on …” why not ask people’s thoughts on a particular aspect of the article?
Twitter is all about engaging with people. If someone has responded to one of your tweets make sure you reply back. If they have re-tweeted your tweet be sure to thank them.
Only a few people like maths but secretly everyone loves statistics because it tells them how brilliant they are. You can get an idea of how you are performing in your social media activities through the service Klout.
You can sign up to Klout here: http://klout.com/home