What is SEO, and why is it important?

What is SEO, and why is it important?

The phrase 'SEO' stands for Search Engine Optimisation...

In my opinion, SEO covers many things in relation to a website, but it’s most commonly used to describe tasks that aim to get your website’s position in the search engines higher and more prominent.

If you have a website, either for promoting yourself or your business, your visibility to the world is extremely important, and is largely affected by SEO.

How do search engines work?

When someone uses a search engine, they’re looking for something and they don’t know where to find it. They tell the search engine what they’re looking for, and it returns a list of the websites that it thinks you want.

This is all possible because of important words called ‘keywords.’ A properly-optimised webpage will include these keywords in important locations, and it’s these keywords that the search engines especially look at to understand what your page is about. When the keywords of your page are similar to what someone searches for, your website stands a chance of being listed.

Why are search engines important?

SEO tips & advice for beginners

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Samuel Claxon
Samuel Claxon

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