Interview with Anthony Luxton

Interview with Anthony Luxton

There are many good web design companies, and we are proud to be one of them...

Whats your name and position in the company?

Anthony Luxton, Managing Director.

How would you describe your company in approximately 5 words?

Creating technically-challenging but beautiful websites.

What’s your business philosophy?

Building up good long-term relationships through trust, in order to help our client’s business reach its fullest potential online.

Describe your office environment

Open-planned office environment, allowing good internal communication at all times (during office hours).

What makes you different from other design companies?

There are many good web design companies, and we are proud to be one of them. We build and maintain successful websites – only real web design companies do this.

How do you get the majority of your business?

Through client referrals. As a result, we are happy to provide testimonials from any of our clients.

Describe how you manage projects, from the initial client contact to launch?

Over the last 4 years we have tweaked industry standard processes to ensure our projects run smoothly. We first flesh out the requirements of our client’s project before we create an interactive prototype of their website. Our graphic designers create a unique design using the agreed layout and functionality. After this, our website developers build the website. Finally, we work with our clients to help them populate their website with content so that it can be launched promptly.

If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?

A good web design company can demonstrate through their current clients that they have created successful websites which pay back the initial investment easily.

A good web design company is not cheap, and they will not provide a quote without asking questions first.

If you were able to claim any website which one would it be?

The BBC website is awesome – it demonstrates how to work with large volumes of content and still looks good. I would also love to design the BMC (British Mountaineering Council) and Cotswold Outdoor Websites. They both look very good, and with my passion for the outdoors it would be great to have the opportunity to give back to the outdoor community.

Where do you see your company in 10 years’ time?

Our current clients will still be with us, but will have updated websites. Our number of clients will have grown with both our increased quality of work and professionalism.

Where do you see the web industry in the future?

The IT industry has grown so fast that the technology is still catching up. I look forward to the future, when technology used to serve websites is more robust and consistent. This will allow web designers to work on truly brilliant websites, as the technology complements their creativeness rather than holds it back.

How was your company name chosen?

AFX Design was started as a hobby in 2007 by Anthony Luxton whilst he was working at EDS (an HP company). To reflect the hobby nature, the business was called amateurFX. However, as time went on it became apparent that we were anything but amateur. In order to avoid confusing our clients we simplified the name. From its humbled beginnings, amateurFX has grown into AFX Design – a full-service web design and graphic design consultancy. How cool is that!?

If you were to give your clients one tip on how to get the most from their website, what would it be?

Show that you are an expert in your field by producing original and valuable content.

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Anthony Luxton
Anthony Luxton

18th January, 2012


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