If you were asked “how successful is your website” how would you respond? Many people would quote that they have xxx visitors a month and are contacted x times via their online form. But this doesn’t actually answer the question – your sites success should be measured against the industry average using multiple goals (not just contacts). Without this kind of information you are at risk of only making vanity decisions based on your own interpretation what a good website looks like.
In order to make your life simpler we have researched into this subject and created an infographic which you can use as a reference when analysing how your website is doing.
If you do not understand your website data than I suggest that you engage a search engine professional whom can ensure that you are getting the most our of your website.